"When I read Carol Frank's new book "Do as I Say, Not as I Did: Gaining Wisdom in Business through the Mistakes of Highly Successful People" I found I could not put it down.  Having lived as an entrepreneur for over forty years I found that Ms Frank was right on the money.  This new book is a "must read" for all new entrepreneurs. "

"Because the author concentrates on entrepreneurs, the accounts are down to earth and about situations that most of us will recognize. In fact, I would go as far as to say that any entrepreneur out there absolutely must read this book. It is likely to save you a lot of money, might save your whole company - and might even save your life." Read more...

www.theworkingmanager.com

"In developing The Cooper Aerobics Center over the past three decades, I have certainly made mistakes which nearly led to bankruptcy.  Therefore, I can closely identify with many of the entrepreneurs mentioned in this book."

"Provocative yet entertaining, funny but insightful, Ms Frank gets to the heart of what really matters to the entrepreneur – avoiding adversity and maintaining a path to profitability. Entrepreneurs, CEO's and employees alike will find great take home value in these compelling war stories."

"This book contains a wealth of information for the aspiring or  practicing entrepreneur. Carol has captured the reality of  entrepreneurship with her style of writing about new and emerging ventures. The insight that persistence overcomes adversity is one of the hallmarks of this book."

"It was the last pity party I ever had," read  the book foreword by Verne Harnish, Founder, Young Entrepreneur's Organization.

 Read a sample chapter.

Mistakes are the first steps towards wisdom.

This modern take on "Aesop for the Entrepreneur" shares candid and poignant stories of overcoming adversity from thirty of today's business leaders in a highly personal, insightful, and entertaining format.  There are many inspirational books about successful ventures, but this book features brave business leaders baring their souls about how they got hit, and lived to tell the tale.  The sometimes painful, often incredible details will have readers shaking their heads in disbelief, often in thanks that it wasn't them.

Our human instinct is to pay closer attention to lessons learned from the mistakes of others – in part because of our car-wreck mentality and "People Magazine" fascination with the lives of others – but in part because we know that mistakes are the first steps toward wisdom. Realizing that some "business demigods" can make the same mistakes and face the same setbacks as the rest of us helps us understand that our own entrepreneurial dreams are not out of reach.

Unlike many business advice books that showcase self-aggrandizing tales of unchallenged success, "Do As I Say, Not As I Did" allows the reader to glean insights applicable to almost any business model or industry. In the best storytelling tradition, there are tragedies, villains, close calls, victims and heroes. You'll discover that what is most memorable are the moments of challenge, not the post-victory celebration. The principles illustrated are often overlooked or postponed in the crush of battle at the entrepreneurial edge.  Anyone interested in business leadership will enjoy and value these real-life lessons.

A partial list of subjects include: Jeff Taylor of Monster.com; Joe Croce of CiCi's Pizza, Kip Tindall of The Container Store,  professional author and speaker Sam Horn and Gary Hoover of Bookstop/ Hoovers.com.  The book contains a mixture of high-profile names along with lesser-known entrepreneurs, all sharing their amazing war stories and courageously showing their entrepreneurial scars.

Each person profiled has a chapter devoted to them that outlines their business background, their stories of adversity, the lessons learned, and the tools they used to overcome their setback and regain success.  The book's individual chapters are divided into broad categories that are tied together by the personal experiences of the author. These categories include:

• Know the Business You're In
  
• Employees:  A Necessary Evil?
  
• When Good Partners Go Bad
  
• The Corporate Culture:  If It Ain't Broke...
  
• Entrepreneurship 101
  
• Tough Times
  
• Selling your "Baby"

Within these categories, you will discover:

• The deal is never done until the last dollar is in the bank.
  
• Don't be afraid to have a devil's advocate on your team.
  
• Success can be an entrepreneur's biggest enemy.
  
• Intellectual property protection may be your only barrier between POVERTY and PROSPERITY.
  
• Don't Hire the Resume.
  
• Do due diligence. Do it. Do it. Do it. Yes, you. Do it.
  
• Verbal Contracts are Not Worth the Paper They Are Printed On

Combining humor, candid personal stories of struggles and strategies, and rock solid business sense, "Do As I Say, Not As I Did"is a roadmap to eventual triumph and a celebration of victory in the face of adversity. These are winning lessons for business people no matter how high they have climbed up the mountain. How? Because no matter how high they may climb or where they are along the mountain trail, a treacherous foothold or tragic misstep lay in wait just beyond each new precipice.

"Do As I Say, Not As I Did" is the entrepreneur's  Sherpa guide along the mountain trail.

Save $2.00 off the cover price - all of this for only $14.95 plus shipping!.

Ready to be thoroughly entertained and educated? Just Click the "Add to Cart" button below:

Review from BookPage