Areas of Pet Industry Expertise
New Product Development
If you can’t do something better than or significantly differently from your competitor, you’re wasting your time and resources. Carol can help you determine whether your idea is truly a better mousetrap — and if so, guide you in taking it to market successfully.
Channel Distribution and Sales Consulting
Where is the best place to sell your product? How do you get it in the hands of the right people? With experience as a retailer, distributor
and manufacturer, Carol can help you determine the best way to reach your market.
Overseas Manufacturing
In working with 18 different factories outside the United States, and importing products from China, Malaysia and Mexico, Carol has learned the ins and outs of overseas manufacturing. Let her experiences and knowledge guide you to success while steering you away from potential pitfalls.
Profitability Analysis and Improvement
Before making her mark as an entrepreneur, Carol was a CPA for Ernst & Young and studied the operations of numerous companies.
With this financial foundation, she brings a unique perspective with value for both the entrepreneur and financial professional.
Business Acquisition and Sales
Through her alliance with investment banking firm, SDR Ventures, Carol combines her own experience of selling three companies with the expertise of an investment bank that specializes in pet industry transactions.
Finance and Accounting Systems
As a CPA and former auditor, Carol can help you evaluate your options and make the best decision based on the size and nature of your company.
Business Coaching
Are you spending too much time working “in” the business instead of “on” the business? Many CEOs and busy entrepreneurs get
mired in managing operations instead of focusing on their company’s overall direction. Carol’s coaching enables you to take a step back and devote time to business imperatives:
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•Big-picture strategy
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•Goal-setting
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•Designing systems that can be replicated
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•Holding yourself and others accountable
Hiring and Recruiting
Over the past two decades, Carol has hired dozens of excellent, highly qualified employees. Not surprising, considering she spent several years as a recruiter for Robert Half International, the world’s largest firm specializing in finance and accounting professionals. She can apply those well-learned people-evaluation skills to your company’s advantage.
Employee Incentives and Retention
In today’s world, employee loyalty can never be taken for granted. Let her help you create a compelling incentive package tailored
to your particular business that keeps your employees engaged, interested and committed.
