Areas of Pet Industry Expertise
New Product Development
If you can’t do something better than or significantly differently from your competitor, you’re wasting your time and resources. Carol can help you determine whether your idea is truly a better mousetrap — and if so, guide you in taking it to market successfully.
Licensing your Pet Product Idea
Do you have an innovative, patent-protected (or pending) pet product idea but don’t have the time, expertise, or wherewithal to bring the product to market on your own? Tap into Carol’s extensive network and she will help you find the right licensing partner and negotiate the most favorable terms.
Channel Distribution and Sales Consulting
Where is the best place to sell your product? How do you get it in the hands of the right people? With experience as a retailer, distributor, and manufacturer, Carol can help you determine the best way to reach your market.
Profitability Analysis and Improvement
Before making her mark as an entrepreneur, Carol was a CPA for Ernst & Young and studied the operations of numerous companies. With this financial foundation, she brings a unique perspective with value for both the entrepreneur and financial professional.
Hiring and Recruiting
Over the past two decades, Carol has hired dozens of excellent, highly qualified employees. Not surprising, considering she spent several years as a recruiter for Robert Half International, the world’s largest firm specializing in finance and accounting professionals. She can apply those well-learned people-evaluation skills to your company’s advantage.
